Defamation: Key risks brokers should watch for
Content featuring real names, likenesses, or personal opinions can create legal exposure. Brokers play a critical role in risk assessment. According to Wood: “When brokers are evaluating and mitigating potential liability risks related to the use of real names, likenesses, or personal opinions in content, they should thoroughly assess several factors. First and foremost, the content itself must be scrutinised to determine if there is a potential for defamatory issues to arise.”
