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LIIBA launches new campaign to promote diversity awareness

The London & International Insurance Brokers’ Association (LIIBA) has launched the [email protected] campaign to increase awareness of diversity and inclusion (D&I) initiatives in the London insurance market.

The campaign involves several initiatives that target younger people and those from less-advantaged backgrounds by providing them with access to the London insurance market and the professional roles it offers, LIIBA said.

The area of LIIBA’s website dedicated to the campaign will provide information regarding LIIBA’s initiatives, such as new programme from The Prince’s Trust called Get into Insurance aimed at 18- to 30-year-olds, a STEM learning insurance industry insights week for 14- to 17-year-olds and LIIBA’s upReach Springboard programme aimed at supporting 40 university undergraduates from disadvantaged backgrounds over a three-year programme.

LIIBA will also support more than 30 first- and second-year university students through work experience placements this summer, and further initiatives will be added to the hub over time.

According to LIIBA, this is the first time all its D&I initiatives have been put together under a single banner and overseen by LIIBA’s diversity and inclusion panel. All the individual initiatives feature support from one or more of LIIBA’s member broker firms.

“Creating a more inclusive culture in the London insurance market is one of our strategic objectives,” said Jacqueline Girow, LIIBA’s D&I head. “Our members and the LIIBA team have been working hard for some years to help everyone to gain access to the market and the opportunities it offers. But we felt the time had come to take a more co-ordinated and action-based approach. [email protected] is a banner beneath which a broad range of D&I activities can take place. It allows us to co-ordinate initiatives across our membership and get the most from each activity. It’s also a visible manifestation of brokers’ commitment to bring about tangible change, regardless of a firm’s size.”


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